An SSL/TLS certificate is a digital file that enables encrypted communication and authenticates the identity of a website or server. It verifies the website's identity and creates a secure, encrypted connection (HTTPS) between a user's browser and the web server, protecting sensitive data like passwords and payment information from being intercepted or modified.
In today's digital landscape, trust is paramount. Without SSL, browsers label websites as "Not Secure," driving visitors away. Implementing SSL/TLS not only secures data in transit but also demonstrates a commitment to customer privacy and security, which is essential for any online business or service.